Emmanuel is aseasoned consumer insights and customer experience leader with nearly 20 years of experience across market research, brand strategy, and data-driven decision-making. He has built deep expertise at the intersection of consumer understanding, marketing strategy, and innovation, working across global organizations and entrepreneurial ventures.

Emmanuel spent over a decade at Samsung Electronics, where he held senior roles in Consumer & Market Insights and Data Analytics, leading large-scale international research programs and supporting strategic decision-making acrossmarketing, product, and customer experience teams. His work helped transform consumer insights into actionable strategies within a highly competitive and innovation-driven environment.

He later joined Qualtrics, where he served as Market Research & Brand Solutions Strategist for EMEA. In this role, Emmanuel partnered with leading brands to design and deploy advanced research, CX, and brand measurement programs, combining methodological rigor with storytelling to drive impact at executive level.

Alongside his corporate career, Emmanuel is also a Managing Partner at Sugi Research anda Brand & Research Advisor, supporting organizations in re-centering insights at the core of strategy. He strongly advocates for a circular and value-driven approach to insights—leveraging human intelligence, methodological excellence, and AI-powered solutions to improve decision-making, brand performance, and business outcomes.

Emmanuel is a graduate of the University of Georgia and is recognized for his ability to bridge research, strategy, and execution, helping organizations turn insight into meaningful action.

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