In the video down bellow, Simon Sinek tells us why companies should not prioritize customers over employees. His story about a hotel employee who loves his work is a proof that when companies care first about their employees, these latter naturally care about the customers.

Simon Sinek is a British/American author, motivational speaker, and marketing consultant. He is best known for ‘the golden circle’ and to ‘Start With Why’, popularizing its concept. Simon is also a founder of SinekPartners (Corporate Refocusing).