“Consumer behavior and how people seek out information and assistance has changed dramatically over the last few years. Consumers have a connected mobile device with them at all times and use it to create “I want to know, I want to do, I want to go, and I want to buy” kind of moments hundreds of times a day. We call these micro-moments.”

Our insight : Measuring is one of the best ways to understand your customers and therefore enabling a good customer experience.