“IMAGINE if there were a way businesses could foresee and anticipate the needs and wants of their customers, and with that knowledge, not only deliver but exceed their customer’s expectations.

Well, with artificial intelligence (AI)-powered predictive analytics, it is no longer an abstract concept, but a practical reality.

Predictive analytics has become increasingly robust in recent years – thanks to the vast quantity and quality of data available – and the technology is having a transformative effect on businesses’ interaction with customers.

Predictive analytics allows businesses to anticipate many aspects of customer interactions as well as all the moving parts within the sales funnel, enabling companies to boost sales while enhancing the customer experience.”

Our insight : Predictive analytics gives the ability to quickly and easily drill down to the individual level which is essential in customer experience.